September 2019 / Brand Identity & Packaging
StrawMe is a hospitality-focused company, which retails bio-degradable paper straws. This brand profile is modern, colourful, and people oriented. The minimalist line drawings of people using straws were implemented to communicate the company's focus on people and hospitality. In extension, it was important to use on-trend aesthetics to bring StrawMe into Auckland's stylish hospitality scene.
Illustrator / Photoshop