The Project

In our dynamic collaboration with YouTube, we embarked on an exciting venture to boost engagement and infuse a playful spirit into YouTube Shorts for the year 2022. Catering specifically to the vibrant Gen Z audience, our team crafted two captivating games accessible through Snapchat ads, ensuring optimal performance within size restrictions. Inspired by trending YouTube Shorts content, the first game invited users to showcase their accuracy by throwing plungers at targets, drawing inspiration from a popular YouTuber's videos. The second game, a toothpaste-squirting spectacle along a virtual dining table, tied the squeeze intensity to the quality of prizes awarded. With a mission to make YouTube Shorts synonymous with fun, simplicity, and entertainment, our campaign left an indelible mark on users. The strategic blend of performance and lightheartedness resulted in a highly effective campaign, reinforcing YouTube Shorts as a platform where joy and engagement go hand in hand.