The Project

In response to the unprecedented challenges of the COVID-19 era, our team embarked on a transformative project for Nurtec ODT, a prominent migraine drug company. Our mission was clear: engage General Practitioners across the United States through an unparalleled online conference experience. Central to this endeavor was the creation of an immersive countdown and a user-friendly sign-up form. Guiding GPs through the registration process with deliberate calmness, the form ensured a seamless and stress-free journey. The visually stunning backdrop featured a calming gradient shader background, skillfully incorporating Nurtec ODT's brand colors. This dynamic aesthetic responded in real-time to the user's progress, fostering a uniquely tranquil and memorable experience. The project achieved its goal by not only facilitating registrations but also leaving a lasting positive impression, positioning Nurtec ODT as a compassionate and innovative brand amid the challenges of the pandemic.